2023 ESSMA Summit Warsaw – Legia Warszawa, Marcin Herra

Discover the transformation of Polish Club Legia Warsaw. Learn more about their strategic shifts, their state of the art traininer centre, soccer schools, leisure time activities, fashion & music & gaming and their strategic business lines. Additionally, uncover the club's Ticketing Strategy, marketing activations, matchday logistics, client service and security. All these elements are combiened into their 'plan 2030'.