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Fan Entertainment & Hospitality / 17 January 2025 / 3 min read

Fan Experience & Hospitality Report 2024

Discover our final 2024 summary report, a comprehensive and in-depth exploration of the most groundbreaking Fan Experience and Hospitality initiatives shared at ESSMA throughout the year. Don’t miss this last look back at the innovations that defined 2024!

What to Expect:

Highlights from the ESSMA Summit in Madrid: 

  • Beyond Football StadiumsDiscover how St. Louis City’s stadium sets new benchmarks for multifunctional stadium design. 

  • Sporting CF’s Wi-Fi Innovation: Learn how Sporting CP, in collaboration with Extreme Networks, leverages a stable and reliable Wi-Fi system to elevate user experiences, streamline stadium operations, and unlock new revenue streams. 

  • Open Loop Payment System Success: Uncover the results of RSC Anderlecht and Adyen’s collaboration on implementing an open loop payment system. 

  • NFT Fan Engagement: Explore CD Leganès’ cutting-edge NFT campaign that redefines fan interaction. 

  • Personalised Matchday Experience: Learn how Valencia CF leverages fan demographics to create tailored matchday experiences. 

  • Biometric Access Technology: See how the Cleveland Browns use biometric access to elevate fan experience and streamline stadium entry. 

  • Venezia FC’s TransformationRelive the inspiring “Fan Experience & Marketing” session, showcasing Venezia FC’s journey to becoming a global lifestyle brand. 

  • Principality Stadium’s Tech Innovations: Discover how software solutions enhance fan experiences at Principality Stadium. 

  • Managing Risks and Incidents: Learn strategies to effectively handle risks and incidents, ensuring a positive fan experience, by Momentus. 

  • Hospitality StrategiesRevisit the panel with Fulham FC, RCD Espanyol and Aviron Bayonnais, featuring their approaches to modernizing stadium hospitality. 

Exclusive 2024 ESSMA Interviews: 

  • Preparing for UEFA EURO 2024Insights from Borussia Dortmund, Hamburg SV, RB Leipzig, Schalke 04 and UEFA on optimizing stadiums for an elevated fan experience. 

  • Venezia FC’s Branding Formula: Discover how Venezia FC creates an unforgettable brand and fan experience. 

  • Hertha BSC’s Future Stadium: Explore plans for Hertha BSC’s stadium and its potential to redefine matchday experiences. 

  • RC Strasbourg Alsace Redevelopment plans: Learn how stadium redevelopment will transform fan engagement at RC Strasbourg Alsace. 

  • Manchester City’s Virtual Etihad Stadium: Discover how this innovative project provides fans with new ways to interact with the club and each other. 

  • Arsenal FC’s Optimised Fan Experience: See how Arsenal FC maximizes stadium capacity while delivering extraordinary events and experiences. 

ESSMA Research on Fan Experience and Costs: 

  • The Real Cost of Being a Fan: Insights from a comprehensive study involving 188 clubs across 11 European leagues. 

  • 2024 Fan Experience Survey Results 

    • Self-assessment of clubs on fan experience delivery. 

    • Adoption and challenges of implementing new technologies. 

    • Key elements of fan experience and their practical applications. 

    • Data collection practices and their impact on fan engagement. 

Celebrating Excellence: 

  • ESSMA Stadium Industry Awards: Explore the winning cases and best practices from the 2nd edition of these prestigious awards

What do you want to see from ESSMA in 2025 on the topic Fan Experience & Hospitality? Let us know via [email protected] 

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