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350+ stadiums in the network · ESSMA Summit 2026 — 112 days to go · Q1 Report just published
● LATEST NEWS
Lionel Messi — will visit Sint-Truiden/Estadio Bernabéu — Retractable pitch system goes live for first time/Camp Nou — Phase 2 renovation 78% complete; reopening Q4 2026/Allianz Arena — Photovoltaic roof retrofit cuts grid demand by 41%/ESSMA Summit 2026 — Amsterdam ArenA confirmed as host venue/Lionel Messi — will visit Sint-Truiden/Estadio Bernabéu — Retractable pitch system goes live for first time/Camp Nou — Phase 2 renovation 78% complete; reopening Q4 2026/Allianz Arena — Photovoltaic roof retrofit cuts grid demand by 41%/ESSMA Summit 2026 — Amsterdam ArenA confirmed as host venue/
Fan Experience & Hospitality Sustainability & Smart

Borro

Fan Experience & Hospitality · Belgium
Borro is a Brussels-based startup that simplifies the use of reusable packaging at stadiums and large events. We offer a cashless deposit system that links packaging to a consumer’s bank account, ensuring an easy return process with instant refunds. Our goal is to help venues prevent fraud, reduce waste, and create the best possible experience for their fans or visitors. With a flexible and scalable solution, we make sustainability affordable and easy to implement.

Added value to ESSMA

Borro brings innovative digital solutions to ESSMA – particularly in the Sustainability & SMART domain. We help stadiums reduce single-use packaging and make their operations more efficient. Our system not only cuts down on waste but also improves the Fan Experience by making it easier for visitors to return packaging and get their deposits back instantly. We’re excited to share our experience from successful pilots and to learn from other members in the community.

Products & services

  • Cashless Deposit System: A simple, digital solution for managing deposits on reusable packaging.n
  • Fraud Prevention: Technology designed to ensure packaging deposits are safe from abuse.n
  • Sustainability: Helping venues reduce waste and support a more circular economy.n
  • Operational Support: Taking care of the logistics so venues can focus on what matters most.n

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