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350+ stadiums in the network · ESSMA Summit 2026 — 112 days to go · Q1 Report just published
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Lionel Messi — will visit Sint-Truiden/Estadio Bernabéu — Retractable pitch system goes live for first time/Camp Nou — Phase 2 renovation 78% complete; reopening Q4 2026/Allianz Arena — Photovoltaic roof retrofit cuts grid demand by 41%/ESSMA Summit 2026 — Amsterdam ArenA confirmed as host venue/Lionel Messi — will visit Sint-Truiden/Estadio Bernabéu — Retractable pitch system goes live for first time/Camp Nou — Phase 2 renovation 78% complete; reopening Q4 2026/Allianz Arena — Photovoltaic roof retrofit cuts grid demand by 41%/ESSMA Summit 2026 — Amsterdam ArenA confirmed as host venue/
Operations & Ticketing Safety & Security

MoonShot

Operations & Ticketing

MoonShot designs and delivers fan, customer, and guest experience training and engagement programmes for frontline staff at world-class organisations such as the NFL, The FA, and FIFA.

Beyond training and engagement, they provide on-the-ground operational support – from volunteer recruitment and management, to running “Here to Help” teams, to ensuring accessibility so that every guest feels included.

MoonShot believes frontline team members are more than staff – they are part of the experience itself. As an extension of a brand and its legacy, they shape every guest interaction and should create emotional connections and unforgettable moments that leave a meaningful, lasting impact. MoonShot drives exceptional guest experiences by empowering and celebrating the teams who make them happen.

Added value to the ESSMA Community

MoonShot provides best practices around staff and fan engagement from their world wide experiences in sports and stadia.

Products & services

  • Guest experience audits
  • Service culture consultancynn
  • Guest experience trainingn
  • Staff engagement and recognition programmesnnn
  • ‘Here to Help’ programmesn
  • Volunteer managementn
  • Accessibility support programmes

References

Karen Dundas - Director of Premium and Experiences - NFL InternationalnAngie McGuire - Head of Fan Operations - FIFA World Cup 2026nRobyn Kennerdale - Head of Supporter Experience - Huddersfield Town FCnSusan Couper - HR Operations - UEFA UK and Ireland EURO 2028

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