PMY Group is a global technology solutions provider dedicated to enhancing the live environment. We partner with the world’s leading venues, events, and organisations to design, deliver and operate technology systems that optimise operational performance, commercial outcomes, and fan experience. With a presence across 15 countries, PMY supports more than 1,000 clients – from global sporting championships and premier venues to emerging multi-use precincts. Our expertise spans venue technology strategy, network and systems integration, data and analytics, audiovisual innovation, and digital fan engagement.
Added Value to ESSMA
As technology continues to shape the future of sport and entertainment, PMY brings a unique perspective to ESSMA’s community of stadium and venue operators. We offer strategic and operational insights on how technology can:
- Optimise the design and delivery of digital infrastructure for new and existing venues.
- Improve safety, crowd flow, and sustainability through real-time data intelligence.
- Enhance fan experience through connected, frictionless environments.
- Drive commercial value through smarter, data-led decision-making.
PMY is committed to knowledge-sharing and collaboration within the ESSMA network, contributing global case studies, technical insights, and thought leadership that empower members to navigate the rapidly evolving digital landscape of venue management.
Products/Services Overview
- Technology Strategy & Master Planning: Independent, vendor-agnostic advice on technology design, procurement, and governance for new builds and redevelopments.
- Crowd Intelligence Platform, Optic: AI-powered analytics consolidating CCTV, LiDAR, ticketing, and other data sources to visualise and optimise crowd behaviour, flow, and operations in real time.
- Data & Insights: Turning operational data into actionable intelligence for smarter venue operations, safety, and commercial outcomes.
- Venue & Event Technology Delivery: End-to-end implementation and managed services across network infrastructure, connectivity, audiovisual systems, and digital signage.
- Creative Content & Production: Through KOJO, a PMY company, we deliver live production, storytelling, and creative activations that bring events to life and engage audiences.
References in the industry
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UK-based Football Stadium(s): PMY supported Tottenham Hotspur Football Club’s safe-standing initiative, providing real-time crowd intelligence via Optic to monitor fan numbers, movement, and behaviour across the stadium. This enabled operations teams to forecast crowd surges, optimise staffing, enhance safety, and improve the overall fan experience.
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Championship Golf: Optic tracked 270,000 fans across the fairways, hospitality areas, merchandise zones and dedicated areas, with insights enabling smarter crowd management, operational planning, and retail optimisation, contributing to record-breaking event revenues. Real-time dashboards helped staff manage grandstand utilisation, and hospitality occupancy data informed future space and ticketing strategies
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Grand Slam Tennis: PMY deployed Optic, delivering real-time, actionable insights across operations, merchandise, and hospitality. Optic monitored site flow, seating utilisation, and ticketing data to optimise safety, queue management, and store layouts, driving increased revenue. Embedded business analysts provided interactive reports and narratives to support informed operational decisions and future planning.
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Auto Racing: Optic and integrated technology solutions improved live operations, crowd flow, and engagement across multi-site event environments.
