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Fan Entertainment & Hospitality / 2 February 2018 / 1 min read

ESSMA Summit: Digitalisation of the Allianz Arena (video)

https://player.vimeo.com/video/253757251

ESSMA 2 February 2018
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During the ESSMA Summit, Benjamin Steen, Head of Digital Project and CRM, gave participants insights in the digitalisation of the Allianz Arena and how they reach, communicate and build a relationship with their 650 million fans worldwide.

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