Skip to main content
350+ stadiums in the network · ESSMA Summit 2026 — 112 days to go · Q1 Report just published
● LATEST NEWS
Lionel Messi — will visit Sint-Truiden/Estadio Bernabéu — Retractable pitch system goes live for first time/Camp Nou — Phase 2 renovation 78% complete; reopening Q4 2026/Allianz Arena — Photovoltaic roof retrofit cuts grid demand by 41%/ESSMA Summit 2026 — Amsterdam ArenA confirmed as host venue/Lionel Messi — will visit Sint-Truiden/Estadio Bernabéu — Retractable pitch system goes live for first time/Camp Nou — Phase 2 renovation 78% complete; reopening Q4 2026/Allianz Arena — Photovoltaic roof retrofit cuts grid demand by 41%/ESSMA Summit 2026 — Amsterdam ArenA confirmed as host venue/
Fan Entertainment & Hospitality / 16 August 2024 / 3 min read

The true cost of being a fan

Curious about the real cost of being a football fan? Through our ASK ESSMA initiative, we conducted an in-depth study into fan expenses across the “Big 5” Leagues, including the Premier League in the UK, Bundesliga in Germany, Ligue 1 in France, LaLiga in Spain and Serie A in Italy. Our research covered 96 clubs and focused on several key expenses inclusing season ticket prices, parking cost, F&B cost and shirt cost.

Our research covered 96 clubs and focused on several key expenses: 

  • The average cost of attending a match for season card holders (cheapest season ticket) 

  • Parking cost (if available) 

  • Food and beverage (F&B) cost 

  • The price of a replica shirt (without extra’s) 

Discover the detailed breakdown of what it takes to support a team in our comprehensive analysis. 

Comparing the most expensive and cheapest clubs per League within these themes:  

League Cheapest ticket (avg. cost per match of season ticket)  Most expensive ticket (avg. cost per match of season ticket)  Lowest F&B cost  Highest F&B cost Cheapest replica shirt Most expensive replica shirt 

Premier League 

West Ham United (€19,58) 

Arsenal FC (€61,52) 

Ipswich town FC (€ 7,80) 

West Ham United (€13,56) 

Ipswich town FC (€60) 

Arsenal FC, Chelsea FC, Fulham FC, Manchester United FC, Tottenham Hotspur FC (€96)  

Bundesliga 

TSG Hoffenheim (€8,82)° 

Borussia Dortmund (€14,71)° 

Holstein Kiel (€6,00) 

FC Bayern München (€9,71) 

FC Heidenheim, TSG Hoffenheim, FC St Pauli (€80) 

FC Bayern München (€100) 

Ligue 1 

Angres SCO (€5,88) 

PSG (€27,06) 

Insufficient Data 

Insufficient Data 

Angers SCO (€75) 

Olympique Lyon (€115) 

LaLiga 

Real Betis (€6,00) 

Real Madrid (€71,05) 

Insufficient Data 

Insufficient Data 

Villarreal CF (€64) 

FC Barcelona, Real Madrid, Atlético de Madrid (€100) 

Serie A 

Empoli FC (€10,00) 

ACF Fiorentina (€50,68) 

Insufficient Data 

Insufficient Data 

Empoli FC (€50) 

Inter Milan (€153) 

° Ticket prices based on season ticket for standing terrace 

League Averages:  

League   Average Season ticket price 
(cost per match)
Average parking price (if available) Average F&B cost Average replica shirt cost Total average fan cost

 

Premier League 

€35,97  

€11,01 

€10,43 

 €84,00 

€137,00 

Bundesliga 

€11,83 

€8,29 

€8,66 

€87,74 

€116,52 

Ligue 1 

€13,05 

€2,57 

Insufficient Data 

€93,67 

€108,04* 

LaLiga 

€17,08 

€3,33 

Insufficient Data 

€82,84

€103,07* 

Serie A 

€16,37 

€6,98 

Insufficient Data 

€96,35 

€118,61* 

TOTAL° 

€19,15 

€7,31 

€ 9,09 

€88,91

€116,98

* Without F&B cost 

° Total average based on available data 

Remarks:

– F&B: 1 beer and 1 food item

– Food in Premier League = Engish Pie, Food in Bundesliga = Brattwurst

Shirt prices based on official adult replica shirt without ad-ons (base price)

Key-Findings: 

Season ticket price:  

  • Season ticket price (cost per match) in the Premier League significantly higher than the other leagues

  • Average price highest in Premier League (€35,97) 

  • Average price lowest in Bundesliga (€11,83) 

Parking:  

  • 61% of the stadiums is parking available in or around the stadium during games 

  • 26% of these offers free parking 

Shirt: 

  • Average price the lowest in LaLiga (€82,84) 

  • Average price the highest in Serie A (€96,35) 

F&B: 

  • The higher the price of a ticket, the higher the F&B cost 

Are you an ESSMA member and does your club have pressing questions or specific areas you would like to explore? Request your ASK ESSMA today and get the insights you need to make informed decisions that benefit both your club and your fans.

Share in X