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Safety & Security / 20 December 2024 / 3 min read

Safety & Security Report 2024

Dive into our comprehensive, in-depth report that highlights the most innovative Safety & security initiatives shared at ESSMA in 2024. Join us in exploring how innovative Safety & Security measures not only increase safety at events but also the Fan Experience. Explore insights from the ESSMA Summit, ESSMA Events, the report on safety, ESSMA Interviews and ESSMA research.

What to Expect:

Gain insights from the ESSMA Summit in Madrid:

  • Uncover how Safety & Security is managed at the Allianz Stadium of Juventus FC   
    Francesco Gianellio shared an in-depth overview of Safety & Security at the Allianz Stadium, covering: Stewarding and training program, Pre-match security and risk assessments, Matchday operations and monitoring and Post-match crowd management & debriefing

  • Wembley Stadium’s Safety & Security Strategies 
    Stuart Doyle and Tom Legg discussed approaches tailored for both regular matches and major events like the 2024 Champions League Final.

  • Learn how (Safety & Security) staff engagement can be increased
    Matt Lynch from Moonshot outlined the three pillars of staff engagement and practical strategies for clubs of all sizes to implement them effectively.

  • Safety & Security lessons from Tomorrowland
    Sammy Lakwijk highlighted Tomorrowland’s approach to safety at large-scale events, focusing on Public-private partnerships, Event control center methodologies and Building trust and engagement with stakeholders.

  • Ensuring Safety while delivering exceptional service
    Ken Scott from the Sports Grounds Safety Authority (SGSA) demonstrated how to balance safety essentials with excellent fan experiences during sporting events.
  • Biomteric Access Technology in action:

    • KAA Gent: Dirk Piens and Marc Strackx introduced a palm vein recognition system, detailing its implementation, support process and benefits.
    • Brøndby Stadium: Tom Larsen and Rasmus K. Nielsen shared their experience with facial recognition technology, exploring its functionality and advantages.

Learnings from the Live Matchday Experience at the Allianz Stadium of Juventus FC:

  • Learn how advanced technologies are used at the Allianz Stadium to increase safety
  • Steward training and evaluation
  • Compliance and readiness improvement
  • Strategic safety investment prioritisation

Expert interviews:

  • Borussia Dortmund – Brede Lockhoff: on building an internal stewarding organization through media campaigns. 
  • Arsenal FC – Will Payne: on increasing steward retention through recognition and collaboration. 
  • Moonshot – Matt Lynch: on the evolution of modern steward training to meet fan expectation and the change of the stewards rol.
  • Celtic FC – Robin Buchanan: on evolving steward training for safe standing areas. 
  • Sports Ground Safety Authority – Ken Scott: on how to streamline egress through safe standing. 
  • Athletic Club de bIlbao – Oscar Malo Jesus: Safe Standing areas not only increase atmosphere but also increase safety. 
  • LFP – Paul Defoix: on the implementation of safe standing in France and how it changed regulatory requirements. 
  • Amiens SC – Hugo Bourhis: on how safe standing was introduced at the club, the challenges and the results of the implementation. 

Discover key insights from our research, based on our Safety & Security survey and mastermind sessions with 50 clubs across 12 countries in Europe:

  • Pre-game preparation: on the collabroation with local authorties, the focus of pre)event staff briefenings and the fan communication strategies
  • Securing Zone X: on how the outer security perimeter of stadiums are managed, bag policies, responsibility of security the outer security perimeter and the inside of a stadium
  • Security screenings & entry gate procedures: ingress capacity and staff occupation per gate, most common security screaning methodes and the rate of clubs/satdiums who want to adopt biometric access & elements that prevent the implementation of it. 
  • Securing the stadium’s premises: the most common security risks inside stadiums and the most challanging security risks inside stadiums. 

>>> Discover the Report here

What’s next? What should ESSMA focus on in 2025 on the topic Safety & Security? Share your ideas with us at [email protected].  

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