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350+ stadiums in the network · ESSMA Summit 2026 — 112 days to go · Q1 Report just published
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Lionel Messi — will visit Sint-Truiden/Estadio Bernabéu — Retractable pitch system goes live for first time/Camp Nou — Phase 2 renovation 78% complete; reopening Q4 2026/Allianz Arena — Photovoltaic roof retrofit cuts grid demand by 41%/ESSMA Summit 2026 — Amsterdam ArenA confirmed as host venue/Lionel Messi — will visit Sint-Truiden/Estadio Bernabéu — Retractable pitch system goes live for first time/Camp Nou — Phase 2 renovation 78% complete; reopening Q4 2026/Allianz Arena — Photovoltaic roof retrofit cuts grid demand by 41%/ESSMA Summit 2026 — Amsterdam ArenA confirmed as host venue/
Development & Construction Fan Experience & Hospitality Operations & Ticketing Sustainability & Smart

KSS Design Group

Development & Construction

We are an award-winning AJ100 architecture and design practice. With offices in central London and Kent, we are one of the leading sports stadia and training centre architects with specialisms in hospitality, interior design, graphics and wayfinding. 

Added Value to ESSMA

KSS are specialists in the design of sports facilities and bring a wealth of experience that spans elite training facilities, cutting-edge stadia, and world-class interior design. Our portfolio includes some of the most advanced training grounds in Europe, where functionality meets innovation to support athlete performance and club identity. Beyond the pitch, we create interiors that elevate the fan and player experience, blending hospitality, branding, and operational efficiency into cohesive, memorable spaces. Our stadia projects demonstrate a deep understanding of how architecture can enhance atmosphere, optimise revenue streams, and deliver sustainable solutions for the future of sport. Collaboration is at the heart of our approach. We look forward to working closely with ESSMA members and the wider sports business community to share insights and develop forward-thinking design strategies. With a proven track record and strong relationships across the industry, KSS is committed to helping ESSMA drive excellence in venue development and operations. 

Products & Services

Our Key Design Services Across Multiple Sectors 

  • Architecture
    We deliver innovative architectural solutions that balance functionality, aesthetics, and sustainability. From large-scale stadia and training facilities to hospitality and mixed-use developments, our designs create iconic spaces that enhance user experience and operational efficiency.
  • Masterplanning
    Our masterplanning expertise ensures that every project is strategically positioned for long-term success. We integrate transport, infrastructure, and community needs to create cohesive environments that support growth, connectivity, and future adaptability.
  • Interior Design
    We craft interiors that reflect brand identity and elevate the experience for players, fans, and guests. Our approach combines luxury, comfort, and practicality, whether it’s player lounges, hospitality suites, or premium fan zones, delivering spaces that inspire and perform.
  • Hospitality
    We design hospitality environments that maximise revenue potential while offering exceptional guest experiences. From VIP lounges to restaurants and bars, our solutions blend operational efficiency with high-end design to create memorable destinations.
  • Graphics and Wayfinding
    Our graphics and wayfinding strategies ensure clarity, consistency, and brand integration throughout the venue. We create intuitive navigation systems and impactful visual identities that enhance the overall experience and reinforce the client’s brand story.

References in the industry

Stadia & Arena Projects

  • Anfield Main Stand Expansion – Liverpool FC
    One of the largest single stands in the UK, integrating premium hospitality and fan experience while maintaining the club’s heritage.
  • Anfield Road Stand development – Liverpool FC
    Anfield’s historic four-stand configuration and its Grade II-listed Stanley Park setting retained, while adding a new upper tier above the refurbished lower tier. The redevelopment increased capacity by 7,000 seats, taking Anfield to over 61,000.
  • Twickenham East Stand Development
    11,000 sqm of hospitality and debenture spaces for 6,800 premium ticket holders, redefining the matchday experience.
  • No.1 Court Redevelopment – Wimbledon
    Includes a retractable roof and new hospitality facilities, enhancing the prestige of the Grand Slam event.
  • Amex Community Stadium – Brighton & Hove Albion FC
    A benchmark in modern football stadia design.
  • Stade Océane – Le Havre
    France Europe’s first energy-positive stadium, demonstrating KSS’s sustainability leadership.
  • Elland Road Expansion – Leeds United FC
    Planned upgrade to increase capacity to 53,000 while preserving the iconic atmosphere.  

Elite Training Centres

  • Tottenham Hotspur FC Training Centre
    State-of-the-art facility combining performance spaces and branded interiors.
  • Leicester City FC Training Centre
    Elite TC development designed to set new standards in player preparation.
  • Liverpool FC AXA Training Centre
    High-performance environment with integrated hospitality and branded interiors.
  • Brighton & Hove Albion FC Elite Performance Centre
    Combines cutting-edge sports science with architectural excellence.

Hospitality & Interior Design 

  • Wembley Stadium – One Twenty & Centre Circle Premium hospitality spaces redefining luxury matchday experiences. 
  • Twickenham – British Airways Rose Garden & East Wing Innovative interiors blending brand identity with fan engagement. 
  •  Anfield – Carlsberg Dugout & Main Stand Concourses Immersive branded environments for fans and partners.

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