11th ESSMA Summit Madrid: Creating an Open Loop Payment System for Fans
Klaas Reynaert of RSC Anderlecht highlighted the club’s transition to an open-loop payment system in collaboration with Adyen. This initiative streamlined transactions,…
From a small Belgian groundsmen meet-up in 2010 to a 350-member European network in 2026.
Industry updates, member news, research and event recaps from across the stadium network.
Klaas Reynaert of RSC Anderlecht highlighted the club’s transition to an open-loop payment system in collaboration with Adyen. This initiative streamlined transactions,…
Franco Segarra of Valencia CF presented how the club uses fan demographic data to create hyper-personalized matchday experiences. By leveraging digital tools…
Brandon Covert from the Cleveland Browns presented a case study on implementing biometric technology to enhance the fan experience. By addressing challenges…
Ken Scott from the Sports Grounds Safety Authority (SGSA) outlined key strategies for ensuring safety and delivering exceptional service at sporting events.…
Stuart Doyle and Tom Legg from Wembley Stadium presented strategies for ensuring fan safety and security at high-profile events, including the 2024…
Matt Lynch from Moonshot highlighted strategies for enhancing staff engagement at events. By focusing on education, appreciation, and recognition, organizations can boost…
Sammy Lakwijk of Tomorrowland detailed the festival’s approach to fostering strong public-private partnerships to ensure safe and successful events. By leveraging trust,…
Tom Larsen and Rasmus K. Nielsen of Brøndby IF discussed the implementation of biometric technology, particularly facial recognition, to enhance security and…
Discover here our latest report on stadium development across Europe. Drawing from the expansive ESSMA Stadium Development Database, which now includes over…
As we gear up for the 11th Summit in Madrid, set to take place on 12 & 13 November at the iconic…
As we gear up for the 11th Summit in Madrid, set to take place on 12 & 13 November at the iconic…
During the 11th ESSMA Summit in Madrid, taking place on 12 & 13 November at the iconic Riyadh Air Metropolitano, home of…